Plan. Create. Engage . Build. Provide Great experience. Energize customers. This is what the marketing companies do. Business thrives only if customer finds it innovative. Innovation is the only certainty in the business. Each innovation provides users with disruptive value. The focus of such innovations is the customer. The value that each product gives to the customer supports its cause. Achievers gives the power to collaborate , create , influence and be influenced. Steve Jobs is one such entrepreneur, marketer, and innovator . He was cofounder and chairman of APPLE. Quote of STEVE JOBS sums it comprehensively * Innovation distinguishes between a leader and a follower.”*
