INNOVATION IS THE ONLY CERTAINTY IN THE BUSINESS

Innovative technologies impact our lives every day. Each innovation provides users with disruptive value. The focus is the customer. The value that each product gives to the customer supports its cause. Achiever gives the power to collaborate , create , influence and be influenced. Steve Jobs is one such exceptional entrepreneur, marketer, and innovator . He was cofounder and chairman of APPLE. Steve is widely recognized as pioneer of personal computer revolution as well his charismatic influence on consumer electronics or portable music. In fact , STEVE totally dominated his domain. Steve’s ability to make his offerings more customer friendly meant that competitors had to almost close shop like walkman, digital auto tapes, recorders, cassettes etc . The competitors had to start from scratch and then find ways to copy him. Quote of STEVE JOBS sums it up comprehensively * Innovation distinguishes between a leader and a follower.”*