INNOVATION IS THE ONLY CERTAINTY IN THE BUSINESS

Innovative technologies impact our lives every day. Each innovation provides users with disruptive value. The focus is the customer. The value that each product gives to the customer supports its cause. Achiever gives the power to collaborate , create , influence  and be influenced.  Apple  is a  top notch American multinational corporation which believes in innovation.  This innovative company has captured  imagination of the entire world by its innovative products.  To name a few,  Mac computer , I Pad media player ,  I phones , & Software(OS X) . Apple enjoys high level of brand and  is the world’s most valuable brand with total worth  of 118.9 billion dollars( as at end 2014 )  . No wonder, Apple has set a record on wall street – it is the first US company to be worth more than $ 700 billion based on the value of its stock at the close of trading on 11-2-15. That's almost twice the value of the next biggest company , oil giant Exon Mobile .  Also, one of the core drivers of this innovation was Steve Jobs who was cofounder and chairman of APPLE. Steve is widely recognized as pioneer of personal computer revolution as well his charismatic influence on consumer electronics. In fact , STEVE totally dominated his domain. Steve’s ability to make his offerings more customer friendly meant that competitors had to almost close shop like walkman, digital auto tapes,  recorders, cassettes etc . The competitors had to start from scratch and then find ways to copy him. Quote of STEVE JOBS sums it up comprehensively * Innovation distinguishes between a leader and a follower.”*